Head of Marketing F/H

  • CDI
  • MASSY (91300)
  • 27 octobre 2025

iObeya, c’est une aventure qui grandit depuis 20 ans. 
Notre secret : un esprit startup, 150 personnes passionnées qui donnent le meilleur d’elles-mêmes dans un environnement de travail épanouissant, construit sur de fortes valeurs humaines et une ambition commune stimulante.   
 
Rejoindre iObeya, c’est participer à un projet d’entreprise en croissance en France et à l’International. C’est travailler dans un cadre dynamique et une structure participative où chacun s’investit dans le développement de la vie de l'entreprise.  
 
En 20 ans, les solutions de Digital Visual Management d’iObeya ont déjà séduit plus de 500 grandes entreprises toutes industries confondues, dans plus de 30 pays et 500 000 utilisateurs quotidiens. iObeya révolutionne la gestion de la performance opérationnelle et de l’amélioration continue dans tous les départements de l’entreprise en donnant aux dirigeants, managers et opérateurs, le moyen de digitaliser les standards et les routines du Lean et de l’Agile. Aujourd’hui, notre objectif est de devenir le leader international de l'Excellence opérationnelle digitale. 

Mission

As part of our strong growth ambitions, we are looking for a Head of Marketing (M/F) to join us!


As Head of Marketing at iObeya, you will contribute to the company’s growth strategy with a strong focus on generating qualified leads. You will lead a team of six and ensure alignment between marketing, sales, and product teams. Your role is both strategic and hands-on, with a strong data-driven, SEO/SEA, and multichannel go-to-market orientation. Your main responsibilities include :


Strategy (with the CEO and the Executive Team):

  • Co-develop the global marketing strategy in line with the company’s growth objectives.

  • Contribute to brand and product positioning.

  • Define and manage the marketing budget.

Marketing Plan Development and Execution:

  • Define and drive strategies for lead acquisition, partner acquisition, and customer expansion.

  • Design, deploy, oversee, and continuously optimize multichannel and ABM campaigns (SEO, SEA, Social Media, Content, Events, Webinars).

  • Implement data-driven tools and processes: KPIs, ROI, CAC, lead attribution.

  • Lead targeted marketing actions for the B2B SaaS segment, specifically within the industrial sector.

  • Manage the marketing budget, external providers (freelancers, agencies), and automation tools.

  • Oversee content strategy and ensure consistency with market positioning.

  • Drive website evolution to ensure an effective customer journey.


Management & Cross-functional Leadership:

  • Coordinate and supervise all international marketing operations (mainly Europe and the U.S.).

  • Lead, structure, and develop a six-person marketing team, including a creative studio.

  • Work closely with Sales, Partnerships, and Product teams to ensure strategic alignment.



Profil recherché

This position is ideal for a candidate who…

  • Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.

  • Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.

  • Possesses excellent writing skills in both French and English.

  • Has a solid understanding of the U.S. market.

  • Is a proven team leader, capable of motivating and developing their team.

  • Is fluent in English, both written and spoken.

  • Is structured, strategic, rigorous, and hands-on — able to move seamlessly from vision to execution.

  • (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0.

What comes with your offer:

  • Company equity participation

  • 100% health insurance coverage

  • 2 days of remote work per week

  • Snacks, drinks, and fruit available at the office

  • Team bonding moments: afterworks, summer and end-of-year events

  • A people-first company culture based on collaboration and transparency

Recruitment process:

  • First video interview with the HR team – 45 min

  • On-site interview with Cyril Daloz, CEO – 60 min

  • Practical Case

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